Case study
Fairbridge Consulting: Appointment Booking on Every Page
Fairbridge Consulting wanted visitors to book an appointment from anywhere on the site. Purple Triangle built booking into every page.
Client Context
Fairbridge Consulting is a consulting firm. [Add client background: who they serve and when the project ran.]
The Challenge
Consulting visitors often leave before finding the contact page. Fairbridge needed booking available wherever a visitor decided to act.
Objectives and Strategy
What success needed to look like
- Make booking available on every page
- Keep the booking process simple
- Explain services clearly
Our approach
We treated booking as part of every page, not a separate destination.
What We Built
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Service Pages
We built clear service pages.
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Booking
We added appointment booking.
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Every Page
We placed booking on every page.
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Launch
We tested and launched the site.
Three Outcomes
Booking Everywhere
Visitors can book from any page.
Fewer Steps
Booking does not require finding a contact page.
Clear Services
Services are explained plainly.
Client Perspective
[Client testimonial: a short quote from a real client about the result of their project.]
[Client name, title, company]
Lessons and Continuing Work
Putting the next step on every page shortens the path from interest to appointment. [Add any continuing work.]
Next step
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