Case study
Purple Triangle Rebrand: A New Name, Logo, and Site
Purple Triangle Communications and Web Services LLC became Purple Triangle LLC, with a new logo and a full site rebuild in Divi 5 under the brand Purple Triangle Website Systems.
Client Context
Purple Triangle is a web design and development agency in Raleigh, North Carolina, formerly Purple Triangle Communications and Web Services LLC.
The Challenge
The old name no longer described the work. The business needed a name, logo, and site that reflected websites and the systems behind them.
Objectives and Strategy
What success needed to look like
- A shorter legal name and a clear brand
- A new logo that keeps the purple triangle
- A new site built on a reusable design system
Our approach
We built the site on Divi 5 design variables and presets, so every color, size, and button comes from one system. We kept the site behind a holding page during the build.
What We Built
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Name and Logo
Renamed to Purple Triangle LLC and designed a new logo.
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Design System
Set up Divi 5 global colors, variables, and presets.
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Holding Page
Built a custom holding page plugin with an inquiry form for the build period.
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Site Build
Built every page from the design system.
Three Outcomes
A Clear Brand
Purple Triangle Website Systems describes what we do.
A Reusable System
Design variables and presets keep the site consistent.
A Site That Practices What We Sell
The site is built the way we build for clients.
Evidence
This site’s homepage, captured October 2026.
Client Perspective
[Client testimonial: a short quote from a real client about the result of their project.]
[Client name, title, company]
Lessons and Continuing Work
Building on a design system first made every later page faster and more consistent. The same approach now guides client builds.
Next step
Want the Same Approach for Your Business?
Tell us what your business needs. We will reply by email and send a written scope with a fixed price before any work starts.